Copywriter
Nicky Grandin
I’m Nicky Grandin, a senior copywriter with over 30 years of experience. Browse my website to discover more about me, the work I’ve done, and the people and businesses I’ve crossed paths with along the way. Hopefully ours will be next!
About Me
My background spans B2B, B2C and broadcast, from writing radio promotions and entrepreneur stories for TV, to developing website content and brand cconcept documents and creative campaigns. I’ve also worked as an in-house copywriter across the full content mix – including web copy, blogs, social media, newsletters, brand and product campaigns, video scripts, print ads and award submissions.
Some of my best work has come from conversations, or from taking the time to understand a sector I haven’t written about before. I enjoy the research process and where it can take you. And distilling what I learn into key messaging that’s clear and simple, but with the depth needed to carry across platforms and campaigns.
What I Do
Research & Key Messaging
Transforming research, conversations and sector knowledge into clear messaging that works across multiple platforms and throughout campaigns.
Website, Digital & Newsletter Copy
Writing web copy, blogs, newsletters, social media and digital content that is purposeful, well-structured and built around the audience and what they need to know.
Content Planning & Stakeholder Engagement
Supporting projects from concept to delivery – planning rollouts, navigating review cycles, and working collaboratively with teams and stakeholders.
Work Experience
Worked across a portfolio of technology brands, including Brompton Technology, producing web copy, newsletters, blogs, social media content, product campaigns and technical content for multiple sectors and audiences.
Covered the full content mix – including web copy, blogs, social media, newsletters, print ads, product campaigns and award submissions – while helping grow Brompton’s LinkedIn presence and building a testimonial archive aligned with core brand messaging.
I lead content and community initiatives for a local sustainability not-for-profit, including LinkedIn content, local partnerships, volunteer engagement, and community campaigns designed to build awareness and participation.
Produced content across television, digital and social media – from entrepreneur interviews for the reality TV show It’s My Biz to launch content and campaigns for the small business platform SimplyBiz.co.za.
Delivered creative and content work across finance, telecoms, healthcare, government, SMEs and media, spanning digital, print, broadcast, SEO, internal communications, newsletters and thought leadership.
Portfolio Highlights
Some Lovely Words
A few words from some of the great people I’ve worked with.
“Nicky is a gifted copywriter and a true professional who really listens to what is required and is very thorough in her research, enabling her to produce content that is spot on first time around. Her copy was fundamental to the huge levels of engagement we achieved with each of the brands I worked with her on.”
“Nicky has a knack for writing copy that seems obvious and simple in retrospect – higher praise I cannot give. She is a great listener, very intuitive, and has that priceless ability to get to the core of what her client really wants and needs from a writing project.”
“I have always been impressed at Nicky’s ability to take varied pieces of content and effectively convert it into a message that resonates with the consumer and meets business objectives. I would not hesitate in recommending her for any research and copywriting project.”
Get In Touch
If you have a project in mind or would like to talk about existing or potential opportunities for working together, I’d love to hear from you.